Raoul Doraiswamy founded Conversionry in 2015 from a bedroom and a laptop with a mission to help businesses see ROI from their marketing initiatives and grow their conversions. With over a decade of experience in the digital marketing space, Raoul has helped leading retail and B2B brands grow and scale their online sales through bespoke conversion optimisation (CRO) and experimentation programs. Raoul believes that great optimisation does not come from random opinions or psychology hacks, but from pinpointing and solving unique customer problems.

With a strong analytical mind and keen eye for detail, Kirra Draper is your chief “Problem Finder”. She is in charge of overseeing the successful results of our CRO clients and training our CRO team.
Armed with 7 years experience in Digital Marketing and CRO, Kirra has helped her clients achieve significant growth through her in-depth analysis and experience running strategic experimentation programs. Kirra's clients have often seen several hundreds to millions of dollars in additional revenue purely attributed to CRO/Experimentation.

With a strong analytical background and passion for human-computer design, Shantelle uses a data-led approach to growth optimisation. By using a customer-focused lens, she deep dives to really understand what users need and how they interact. Seasoned with data, development and design experience, she really gets into the mind of users behind the screen to focus on real key frictions. Shantelle's experience in business, start-up and corporate equips her with a multi-faceted grip on client objectives.

With a magic wand (and maybe a little caffeine), Jen orchestrates the symphony of bits and bytes, turning ideas into reality faster than you can say "download." As the lead of our digital ship, Jen navigates through the stormy seas of deadlines and milestones, always ensuring smooth sailing for our projects.When Jen isn't glued to her desk, you'll find her in her garden, cultivating her green oasis.

With a knack for diving into data and analysis, Jase finds joy in uncovering real customer problems. He understands sustainable growth comes from a personal approach to experimentation. He enjoys developing high-impact tests that keep the client’s brand and customer at the center. Jason has experience working in growth & analytics for startups and corporates, bringing a unique blend of know-how and insight to clients’ objectives. You’ll find Jason on hiking trips, at the climbing gym, or studying Dutch in his spare time.

Responsible for getting things done and getting it done right, Crissy is Conversionry's Junior Project Manager. She is in charge of all AdHoc related tasks, helping the teams with timelines, following up on items and meeting reminders. When she's not battling in the arena, she spends time hitting shuttlecocks, going on food trips, and being goofy around her friends and family.

Lily is particularly interested in user-led design, creating solutions that increase conversions and delight users. She has over two years of agency and CRO experience, intertwining her passion areas of interactive visual design and digital experiences as a UX designer.After completing her degree in UX and marketing, she studies behavioural science to understand user behaviour better. You can also find her stretching in a yoga class, indulging her artistic side in a crafternoon, or cooking up a storm in the kitchen.

Hadi is a UX designer with a passion for creating visually impactful and engaging user experiences. With 4+ years’ experience and a deep understanding of visual design and creative problem-solving, Hadi has a proven track record in delivering end-to-end digital solutions from concept to landing.As someone with a background in education, Hadi also enjoys educating and mentoring those around him, whether it’s helping his colleagues grow or teaching others about the principles of great design. When he’s not crafting pixel-perfect designs, you can find Hadi at the gym or diving into his favourite video games.

Detail oriented with a sharp eye for error, Kyle is passionate about delivering projects that work to perfection. She is Conversionry's QA Tester, and is responsible for ensuring all of our development work is meeting the highest standard of quality.

Joffrey is a seasoned web developer with over 8 years of experience, specializing in both front-end and back-end development. He excels in creating user-friendly and efficient web solutions, and is passionate about keeping pace with the latest technological advancements. Outside of work, he enjoys exploring tech trends and taking care with his children.