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Meet Your CRO Team Who Deliver World Class Results

You are about to make contact with an extremely friendly, knowledgeable and rapid optimisation team, who can get a bit too excited about ecommerce conversions.

Raoul Doraiswamy
Founder & Managing Director

Raoul Doraiswamy founded Conversionry in 2015 from a bedroom and a laptop with a mission to help businesses see ROI from their marketing initiatives and grow their conversions. With over a decade of experience in the digital marketing space, Raoul has helped leading retail and B2B brands grow and scale their online sales through bespoke conversion optimisation (CRO) and experimentation programs. Raoul believes that great optimisation does not come from random opinions or psychology hacks, but from pinpointing and solving unique customer problems.

Kirra Draper
Digital Optimisation Lead

With a strong analytical mind and keen eye for detail, Kirra Draper is your chief “Problem Finder”. She is in charge of overseeing the successful results of our CRO clients and training our CRO team.
Armed with 7 years experience in Digital Marketing and CRO, Kirra has helped her clients achieve significant growth through her in-depth analysis and experience running strategic experimentation programs. Kirra's clients have often seen several hundreds to millions of dollars in additional revenue purely attributed to CRO/Experimentation.

Jason O'Dwyer
Digital Optimisation Specialist

With a knack for diving into data and analysis, Jase finds joy in uncovering real customer problems. He understands sustainable growth comes from a personal approach to experimentation. He enjoys developing high-impact tests that keep the client’s brand and customer at the center. Jason has experience working in growth & analytics for startups and corporates, bringing a unique blend of know-how and insight to clients’ objectives. You’ll find Jason on hiking trips, at the climbing gym, or studying Dutch in his spare time.

Adrian Wakenham
Senior Account Executive

With over 23 years of experience in media and ecommerce, Adrian possesses profound insights into ecommerce trends and strategies. He's played a pivotal role in enhancing digital commerce for brands on vendor and agency fronts. From 2010 to 2018, he helped guide Power Retail to prominence as Australia's top digital resource for online retailers. Prior to that, he was responsible for growing digital marketing products at Sensis and News Limited.

Outside work, Adrian pursues a musical passion by strumming a guitar in his local Ukestra, embracing the life of a wanna-be rock star without an actual ukulele.

Diba Norouzi
Project Manager

With an eagle eye for detail and a genuine love for digital marketing and website optimisation, Diba is a seasoned Project Manager. Her background in ecommerce is complemented by her expertise in UX design and website development. Working closely with our fantastic clients, she delves deep into their businesses, with client success as her unwavering driving force.

Diba enjoys walks in nature, and spending time at the beach. During her spare time you can find Diba at the tennis court, or practicing her French.

Crissy Silvestre
Junior Project Manager

Responsible for getting things done and getting it done right, Crissy is Conversionry's Project Support Coordinator. She is in charge of all AdHoc related tasks, helping the teams with timelines, following up on items and meeting reminders. When she's not battling in the arena, she spends time hitting shuttlecocks, going on food trips, and being goofy around her friends and family.

Lily Blake
UX Designer

Lily is particularly interested in user-led design, creating solutions that increase conversions and delight users. She has over two years of agency and CRO experience, intertwining her passion areas of interactive visual design and digital experiences as a UX designer.After completing her degree in UX and marketing, she studies behavioural science to understand user behaviour better. You can also find her stretching in a yoga class, indulging her artistic side in a crafternoon, or cooking up a storm in the kitchen.

Hadi Naghi
UX Designer

Hadi is a UX designer with a passion for creating visually impactful and engaging user experiences. With 4+ years’ experience and a deep understanding of visual design and creative problem-solving, Hadi has a proven track record in delivering end-to-end digital solutions from concept to landing.As someone with a background in education, Hadi also enjoys educating and mentoring those around him, whether it’s helping his colleagues grow or teaching others about the principles of great design. When he’s not crafting pixel-perfect designs, you can find Hadi at the gym or diving into his favourite video games.

Eunice Galpo
Project Coordinator

Eunice is passionate in driving projects and engagements to success. She is Conversionry’s Project Coordinator who is responsible in communicating with various team members and doing AdHoc related tasks. Outside of work, she loves to spend time family and friends and visit the spa to energize.

Kyle Belsa

Detail oriented with a sharp eye for error, Kyle is passionate about delivering projects that work to perfection. She is Conversionry's QA Tester, and is responsible for ensuring all of our development work is meeting the highest standard of quality.

Our Technologies

What Makes Conversionry Different?

Team celebrating over CRO Review Team celebrating over CRO Review

Hello! We’re a global conversion optimisation agency that cares about your conversion results.

and we’re passionate about helping our clients accelerate their sales through experimentation.

Too many marketing and optimisation teams are forced to spend more on advertising to increase online sales, and not winning.

We want to change that.

We aren’t led by dated best practices. We don’t just guess and test. We get tangible results by listening to the only opinion that matters – your customers’.

It’s not about best practices or random UX ideas that hit & miss. We get results by solving actual User Problems.

By observing how visitors behave on your website, we can get inside their heads and learn more about what persuades them – but also what distracts and causes friction. Then, we maximise your site’s potential by delivering an evidence-based experimentation program that ensures more web browsers become paying customers.

Since our small beginnings in 2015, we’ve been on a mission to help businesses see real growth through tangible, measurable results. Today, we’re privileged to work alongside leading Australian and international brands, helping them scale their revenue by providing data-driven insights, conversion optimisation services, analytics, testing and strategic growth solutions.

Find out more about our unique, data-driven conversion optimisation (CRO) service.
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How Conversionry will help you Win at Experimentation.

At Conversionry, we listen to what your customers – our expert team hone in on your site’s specific obstacles, then maximise your site’s potential by delivering an evidence-based experimentation program that turns your online browsers into dedicated customers.


  • A/B Testing
  • Multivariate Testing
  • Personalization
  • AI Testing


  • Website Polls
  • On-Site Surveys
  • Chat Support Analysis
  • Customer Interviews
  • Customer Surveys
  • Session Recordings
  • Usability Testing


  • Web Analytics
  • Heatmaps
  • Scrollmaps
  • Clickmaps
  • Eye-tracking
  • Information Hierarchy

What our customers are saying

“We've seen a significant growth in yearly figures and that wouldn't have been possible without Conversionry's expertise”

Shad Alam

“It's been a dream to work with the Conversionry team for the past few months and we've seen some great results through the AB testing. To date, we've seen an increase across the board in conversion rate & as a result, in our revenue & transactions. They're a fantastic CRO partner an...

Ashley Donald

“Raoul and Conversionry team have been a partner of ours for over 6 months and the results have exceeded all expectations. Our conversion rate nearly doubled and online sales have seen over 60& growth.”

Olga Shchur