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Meet Your CRO Team Who Deliver World Class Results

You are about to make contact with an extremely friendly, knowledgeable and rapid optimisation team, who can get a bit too excited about ecommerce conversions.

Raoul Doraiswamy
Founder & Managing Director

Raoul Doraiswamy founded Conversionry in 2015 from a bedroom and a laptop with a mission to help businesses see ROI from their marketing initiatives and grow their conversions. With over a decade of experience in the digital marketing space, Raoul has helped leading retail and B2B brands grow and scale their online sales through bespoke conversion optimisation (CRO) and experimentation programs. Raoul believes that great optimisation does not come from random opinions or psychology hacks, but from pinpointing and solving unique customer problems.

Kirra Draper
Digital Optimisation Lead

With a strong analytical mind and keen eye for detail, Kirra Draper is your chief “Problem Finder”. She is in charge of overseeing the successful results of our CRO clients and training our CRO team.
Armed with 7 years experience in Digital Marketing and CRO, Kirra has helped her clients achieve significant growth through her in-depth analysis and experience running strategic experimentation programs. Kirra's clients have often seen several hundreds to millions of dollars in additional revenue purely attributed to CRO/Experimentation.

Jason O'Dwyer
Digital Optimisation Specialist

With a knack for diving into data and analysis, Jase finds joy in uncovering real customer problems. He understands sustainable growth comes from a personal approach to experimentation. He enjoys developing high-impact tests that keep the client’s brand and customer at the center. Jason has experience working in growth & analytics for startups and corporates, bringing a unique blend of know-how and insight to clients’ objectives. You’ll find Jason on hiking trips, at the climbing gym, or studying Dutch in his spare time.

Sarah Garnett
Optimisation Specialist

Sarah has nearly two decades of experience in visual communication, spanning both print and digital media. Recently, she has focused on Conversion Rate Optimisation (CRO), enhancing the effectiveness of websites and digital campaigns. With a background as a Senior UX Designer, she specialises in user-centric solutions that align user needs with business goals, leveraging data insights and user feedback to drive results.

Jennifer Joseph
Delivery Lead

With a magic wand (and maybe a little caffeine), Jen orchestrates the symphony of bits and bytes, turning ideas into reality faster than you can say "download." As the lead of our digital ship, Jen navigates through the stormy seas of deadlines and milestones, always ensuring smooth sailing for our projects.When Jen isn't glued to her desk, you'll find her in her garden, cultivating her green oasis.

Crissy Silvestre
Junior Project Manager

Responsible for getting things done and getting it done right, Crissy is Conversionry's Junior Project Manager. She is in charge of all AdHoc related tasks, helping the teams with timelines, following up on items and meeting reminders. When she's not battling in the arena, she spends time hitting shuttlecocks, going on food trips, and being goofy around her friends and family.

Elias Sleiman
UX Designer

Elias is a UX designer with over 6+ years of experience creating vibrant, impactful and rewarding user experiences. With a deep understanding and appreciation for user research, Elias ensures his solutions are ticking all boxes in terms of business goals, user needs and technical considerations. Essentially that means Elias is meticulously solving problems from end-to-end. As someone who is always ready to lend a hand to others, Elias has enjoyed being a mentor and advocate for all things UX. In his spare time, Elias is reading up on UX trends, being a comic book-worm and trying to beat his girlfriend at tennis. While he might lose those tennis matches, he never loses sight of how to put users first and create experiences that are fit-for-purpose.

Lily Blake
UX Designer

Lily is particularly interested in user-led design, creating solutions that increase conversions and delight users. She has over two years of agency and CRO experience, intertwining her passion areas of interactive visual design and digital experiences as a UX designer.After completing her degree in UX and marketing, she studies behavioural science to understand user behaviour better. You can also find her stretching in a yoga class, indulging her artistic side in a crafternoon, or cooking up a storm in the kitchen.

Hadi Naghi
UX Lead

Hadi is a UX designer with a passion for creating visually impactful and engaging user experiences. With 4+ years’ experience and a deep understanding of visual design and creative problem-solving, Hadi has a proven track record in delivering end-to-end digital solutions from concept to landing.As someone with a background in education, Hadi also enjoys educating and mentoring those around him, whether it’s helping his colleagues grow or teaching others about the principles of great design. When he’s not crafting pixel-perfect designs, you can find Hadi at the gym or diving into his favourite video games.

Kyle Belsa
QA

Detail oriented with a sharp eye for error, Kyle is passionate about delivering projects that work to perfection. She is Conversionry's QA Tester, and is responsible for ensuring all of our development work is meeting the highest standard of quality.

Joffrey Getalada
Web Developer

Joffrey is a seasoned web developer with over 8 years of experience, specializing in both front-end and back-end development. He excels in creating user-friendly and efficient web solutions, and is passionate about keeping pace with the latest technological advancements. Outside of work, he enjoys exploring tech trends and taking care with his children.

 
 
Our Technologies

What Makes Conversionry Different?

Team celebrating over CRO Review Team celebrating over CRO Review

Hello! We’re a global conversion optimisation agency that cares about your conversion results.

and we’re passionate about helping our clients accelerate their sales through experimentation.

Too many marketing and optimisation teams are forced to spend more on advertising to increase online sales, and not winning.

We want to change that.

We aren’t led by dated best practices. We don’t just guess and test. We get tangible results by listening to the only opinion that matters – your customers’.

It’s not about best practices or random UX ideas that hit & miss. We get results by solving actual User Problems.

By observing how visitors behave on your website, we can get inside their heads and learn more about what persuades them – but also what distracts and causes friction. Then, we maximise your site’s potential by delivering an evidence-based experimentation program that ensures more web browsers become paying customers.

Since our small beginnings in 2015, we’ve been on a mission to help businesses see real growth through tangible, measurable results. Today, we’re privileged to work alongside leading Australian and international brands, helping them scale their revenue by providing data-driven insights, conversion optimisation services, analytics, testing and strategic growth solutions.

Find out more about our unique, data-driven conversion optimisation (CRO) service.
Get CRO Audit

How Conversionry will help you Win at Experimentation.

At Conversionry, we listen to what your customers – our expert team hone in on your site’s specific obstacles, then maximise your site’s potential by delivering an evidence-based experimentation program that turns your online browsers into dedicated customers.

Testing

  • A/B Testing
  • Multivariate Testing
  • Personalization
  • AI Testing

Qualitative

  • Website Polls
  • On-Site Surveys
  • Chat Support Analysis
  • Customer Interviews
  • Customer Surveys
  • Session Recordings
  • Usability Testing

Quantitative

  • Web Analytics
  • Heatmaps
  • Scrollmaps
  • Clickmaps
  • Eye-tracking
  • Information Hierarchy

What our customers are saying

“We've seen a significant growth in yearly figures and that wouldn't have been possible without Conversionry's expertise”

Shad Alam

“It's been a dream to work with the Conversionry team for the past few months and we've seen some great results through the AB testing. To date, we've seen an increase across the board in conversion rate & as a result, in our revenue & transactions. They're a fantastic CRO partner an...

Ashley Donald

“Raoul and Conversionry team have been a partner of ours for over 6 months and the results have exceeded all expectations. Our conversion rate nearly doubled and online sales have seen over 60& growth.”

Olga Shchur